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“We’re very strict on the posts that go into our feed,” says Jay. For a post to make it to Kettlebell Kings’ Instagram feed, the content must:
- Feature good use of a Kettlebell Kings product
- Show good form (when using the kettlebells)
- Provide a ton of value to the viewer (helping them to learn something new, improve their technique)
But with stories, Jay believes there’s more freedom to post less-polished content at a higher frequency.
Kettlebell Kings can also repost and feature more of its customers using stories than it can within the feed. “We can repost 10-12 customers who tag us on a daily basis through stories,” says Jay. Being reposted by the Kettlebell Kings account is highly engaging and rewarding for those featured and it also encourages more and more customers to share their content on Instagram.”
Kettlebell Krusher’s Take:
The above snippet was taken from a case study on Instagram marketing. It shows just how important it is for businesses to connect with their audience. Obviously, it’s a great way to promote products. However, it’s also a great way for customers to share their experiences on a larger scale.
Say, for example, you created a killer kettlebell workout routine. You put a lot of effort into detailing this routine and add the appropriate hashtags. This routine just so happens to feature Kettlebell Kings products. They take notice, repost your story for their followers to see. You’ve just increased your exposure to this routine by a wide margin.
It’s a two-way street. Kettlebell Kings gets to share people enjoying their kettlebells. Customers, on the other hand, have the chance to gain followers of their own. Even if you’re not seeking to increase followers, it’s encouraging to see comments from others who are interested in what you have to say.
Customer relations is one thing. Having a product of extreme quality and craftsmanship is another. There are many brands to choose from. Deciding on which one to select can be a daunting task. Although, if you’re looking for the premium choice, keep reading as to why Kettlebell Kings stands out from the competition.
Breaking Down the Kettlebell Kings Powder Coated Kettlebell
Perhaps breaking down is a poor choice of words. In reality, you’ll never have to worry about a Kettlebell Kings kettlebell breaking down. Their powder-coated kettlebell line features a single-cast iron core. The coating offers a sleek finish and provides extreme durability in the form of chip resistance. If you need more assurance, check out their return policy. Their kettlebells are guaranteed for LIFE. Simply contact them for details on a replacement.
While we covered their adjustable kettlebell and competition kettlebell, we haven’t given the powder coat line the attention it deserves. Aside for the lifetime guarantee and attractive finish, here are a few features that separate them from generic kettlebells.
Powder Coated Kettlebell Features
- U.S. and Metric Unit Measurements – Kettlebells are popular all across the globe. Therefore, it makes perfect sense to display the weight size in both pounds and kilograms. This is especially a great feature for gym owners who likely have people from all walks of life.
- Colored Bands – Eventually you won’t even need to read the weight size. Each weight is associated with a unique color. Don’t miss a beat while switching out kettlebells during your workout.
- Increased Grip Strength – The coating is exceptional at dealing with sweat affecting grip. Whether you want to wear a glove or not, you’ll be swinging comfortably.
- Professional Logo and Design – No need to worry about scraping your forearm against the logo. It is recessed and designed not to get in the way. Also, branding speaks volumes. Friends or customers will know you take your kettlebells seriously when they see the Kettlebell Kings logo.
What Reviews Say About Kettlebell Kings
You’ve heard our thoughts. What about what other people are saying? Well, take a look at the screenshot below from overall Amazon reviews.
93% 5-star and 6% 4-star reviews! That’s incredible. But wait a minute… what’s this 1% 1-star review? Something is not right here. It deserves a closer look.
Now it does say that the purchase was verified. That doesn’t mean the review is legitimate. It could have been purchased with the intent of leaving a negative review by a competitor. Regardless, you can see the response from Kettlebell Kings. It’s textbook. They see a dissatisfied customer (whom they might assume is fake anyhow) and try to correct the problem. Of course, there is no further update from the disgruntled customer. It seems they have an agenda to leave a bad impression.
Digging further into this person’s profile reveals another 1-star review for a different Kettlebell Kings product. In the comments, another user comes to the defense of Kettlebell Kings while the company comments twice again saying how they were unable to reach this customer. Furthermore, the photos used as evidence of bad craftsmanship were disputed as even being the Kettlebell Kings brand!
The fact is, Kettlebell Kings has an excellent reputation in the kettlebell community. They also have over 250,000 instagram followers and 80,000 facebook likes. Clearly their customers are loyal and that appreciation comes right back! All you have to do is just check out the Kettlebell Kings social media feeds that regularly share customer experiences.